The Unique Touch of Filipino Hospitality: A Distinct Culture of Warm Gestures

DAISY MAY REAMICO

doi:10.62596/eir.7ghw1e73

Authors

DAISY MAY DR. REAMICO School of Business Administration, Zamboanga Peninsula Polytechnic State University, Zamboanga City 7000, Philippines Author

DOI:

https://doi.org/10.62596/eir.7ghw1e73

Keywords:

Filipino hospitality, cultural values, pakikisama

Abstract

Filipino hospitality is a distinctive cultural identity characterized by warmth, generosity, and deep-rooted communal values. It transcends mere service by honoring guests as extended family through rituals such as kamayan and fiesta celebrations. Anchored in values like pakikisama and pagpapahalaga, Filipino hospitality fosters social harmony but also raises critical reflections on boundaries and self-effacement. This dynamic practice remains an evolving cultural force balancing genuine kindness with cultural expectations.

References

Mendoza, D. (2023). Analysis of the Filipino brand of customer service in the accommodation sector. Journal of Namibian Studies: History Politics Culture. https://doi.org/10.59670/jns.v33i.2830

Panarina, D. (2023). Kamayan: The culture of food and feast in the Philippines. Southeast Asia: Actual Problems of Development. https://doi.org/10.31696/2072-8271-2023-5-4-61-217-238

Santos, R. I. (2022). Examining politeness concepts and contentions: Implications on Filipino brand of politeness. International Journal of Humanity Studies (IJHS), 6(1), 51–67.

Vicente, K. (2022). Filipino hospitality: Cultural values and competencies in front desk operations. In Main Conference Proceedings (p. 250).

Villena, J. B., & Magno, E. J. S. (2022). Impact of Filipino values on Philippine tourism. EARIST Research Journal, 22(32), 239–245. Eulogio “Amang” Rodriguez Institute of Science and Technology.